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Who is the target market

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Who is the target market - 4/6/2007 7:33:25 AM   
BlueSilver

 

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Who or rather what demographic is the target marget for the new C230?
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RE: Who is the target market - 4/6/2007 3:40:04 PM   
mbz300sdl


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u mean the new 2008?

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RE: Who is the target market - 4/6/2007 4:07:16 PM   
BlueSilver

 

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Sure. Either.

Blue

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RE: Who is the target market - 4/6/2007 4:09:49 PM   
BlueSilver

 

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I dont even need a precise or quotable answer. What do think the target market is would be fine.

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RE: Who is the target market - 4/6/2007 4:19:07 PM   
mbz300sdl


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Well i am thinking 20s and 30s white collar both male and female college grads same as the Audi A4 and BMW 3 but i think the new 2008 is going to attract some older buyers more than the younger ones. But i am 21 and have no interestest in a C maybe cause i have beens driving S-classes.

I like both small and large cars but as far as MB i go larger unless i can get myself a cream puff C36 or C43. lol

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RE: Who is the target market - 4/6/2007 5:20:46 PM   
AMGMercedes


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Blue, I would suspect possibly a mid-professional crowd like Zane said, college grads, who are entering their career focus. It may also attract previous W201 owners since Mercedes has made claims of boosted reliability. Plus a diesel hasn't been offered since 87'. I really don't know.

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RE: Who is the target market - 4/6/2007 7:58:52 PM   
BlueSilver

 

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Thank you so much for your honest opinions.
I am 40, finally finishing Law school, and interested in the C230 or C280.
When I drive my 2000 CLK to the dealer to shop for my new car, they wont even let me look at the C230! They drag me over to that MB SUV, whatever it is called, and wont get off. I DONT LIKE IT.
Maybe I'm a big kid. Maybe I'm trying to save money or gas. I basically had to fire my salesman and find another one; he absolutely would not listen to me. What would I do with an SUV? Go hunting with it? Anyway, I started thinking he was right, maybe I'm too old to drive a C230.......crud.

Charles

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RE: Who is the target market - 4/6/2007 9:45:19 PM   
AMGMercedes


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You're never too old to drive a C-Class or a car in general. Just look at the majority of older people driving around in massive luxury cars like the Ford Crown Victoria's or the Lincoln Town Car. He seems like he's self interested in his own likes. I could see if you brought a family of four into the showroom and that's why he took you to an suv, but that's weird.

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RE: Who is the target market - 4/6/2007 10:06:41 PM   
BlueSilver

 

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I guess they make them try to super-size the customers now, but I really want the 230 or 280. They are very attractive cars that anyone could fall in love with regardless of price. I hope the '08s are even better, not less.

Blue.

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RE: Who is the target market - 4/7/2007 11:28:23 AM   
mbz300sdl


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quote:

ORIGINAL: AMGMercedes
Plus a diesel hasn't been offered since 87'. I really don't know.


They made the 2.5 190D non-turbo from 86-89

Next time a salesman does that to u say fine u dont want my money then!

< Message edited by mbz300sdl -- 4/7/2007 11:31:00 AM >


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