Mercedes Concept Car??

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Mercedes Concept Car??

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Mercedes Concept Car?? - 3/7/2007 7:31:39 AM

Transport Design

Posts: 3
Joined: 3/7/2007
Status: offline

Dear all,

We are currently studying Transport Design at The University of Huddersfield and have just begun a project focusing on designing a future car for the ‘Executive’ sector of Mercedes Benz.

As a result we are hoping to find out more about the potential owners of our concept in order to help us to design something appropriate. Subsequently, we have compiled a short questionnaire which we would be very grateful if you could find a few moments to complete for us.

Please answer as many questions as you can, but don’t worry if you can’t answer all of them.

Post your replies as a private message, standard reply or to our email address (0603966@hudd.coll.ac.uk) as you wish.

Thank you in advance
Peter, Steven, Colin & Stephen

University of Huddersfield
Transport design

Mercedes Questionnaire

As part of our final unit we need to evaluate the brand and buyer profile of Mercedes owners. We would be very grateful if anyone could give some feedback by answering as many of the following questions as is comfortable.

Gender?

Age?

Ethnic Origin?

Which model of Mercedes do you own?

Did you buy it from new?

Why did you buy the Mercedes?

What aspects attracted you to the Mercedes brand?

Which of these aspects is most important?

Which other brands do you prefer? (Non car brands)

Where do you shop on a weekly basis?

What type and brand of television do you own?

Do you have a favourite fashion label?

Thank, you we appreciate your participation.

Post #: 1

RE: Mercedes Concept Car?? - 3/13/2007 8:40:50 PM

snead888

Posts: 122
Joined: 8/10/2006
Status: offline

.

< Message edited by snead888 -- 3/13/2007 8:43:20 PM >

_____________________________

better than urs
1999 C280 Black
50/35/20 tint
blisteins non installed

(in reply to Transport Design)

Post #: 2

RE: Mercedes Concept Car?? - 3/13/2007 11:07:07 PM

AMGMercedes

Posts: 1556
Joined: 1/31/2006
From: Maryland
Status: offline

quote:

Gender?

Male

quote:

Age?

quote:

Ethnic Origin?

White, but I like to pretend I'm black

quote:

Which model of Mercedes do you own?

2.2L 190D

quote:

Did you buy it from new?

quote:

Why did you buy the Mercedes?

Because of hardcore reliability, sexy looks (ages well), brand image and love of MB

quote:

What aspects attracted you to the Mercedes brand?

CLK-GTR, luxury, looks, appeal, reliability, average guy can't afford one, AMG, engineering, interior design, innovation (1st to make car, 1st for ABS, 1st for airbags, etc)

quote:

Which of these aspects is most important?

Appeal. I like to like my car, it's not a point A to B thing.

quote:

Which other brands do you prefer? (Non car brands)

??? BMW, Toyota, Dodge, Honda, Porsche, Saleen, Volvo, Volkswagen (some), Holden, etc.

If you're refering to other classes then I like them all. Except I'm not too fond of the late 90's to like the 2004 E-Class. The headlights look weird and the car looks disproportional compared to the newer E-Class. Also the 70's models, they're too old school.

quote:

Where do you shop on a weekly basis?

Gas station for diesel and that's it. No daily or weekly purchases unless I've had a stressful day...then I order out.

quote:

What type and brand of television do you own?

Mitsubishi

quote:

Do you have a favorite fashion label?

Nautica, Dockers, anything that looks good, isn't a fad and is comfortable

_____________________________

1984 Mercedes 190D-SOLD!
1999 Honda Civic DX- Current DD
1986 Mercedes 190E-16v-On the way

(in reply to snead888)

Post #: 3

RE: Mercedes Concept Car?? - 3/14/2007 7:38:56 AM

Transport Design

Posts: 3
Joined: 3/7/2007
Status: offline

Thanks a lot guys. We are now into the concept stage so its beginning to get really interesting! Keep your posts coming thogh as it is always useful.
Cheers

(in reply to AMGMercedes)

Post #: 4