Mercedes Concept Car??

Dear all,
 
We are currently studying Transport Design at The University of Huddersfield and have just begun a project focusing on designing a future car for the ‘Executive’ sector of Mercedes Benz.
 
As a result we are hoping to find out more about the potential owners of our concept in order to help us to design something appropriate.  Subsequently, we have compiled a short questionnaire which we would be very grateful if you could find a few moments to complete for us.
 
Please answer as many questions as you can, but don’t worry if you can’t answer all of them.
 
Post your replies as a private message, standard reply or to our email address (0603966@hudd.coll.ac.uk) as you wish.
 
Thank you in advance
Peter, Steven, Colin & Stephen
 
University of Huddersfield
Transport design
 
Mercedes Questionnaire
 
As part of our final unit we need to evaluate the brand and buyer profile of Mercedes owners. We would be very grateful if anyone could give some feedback by answering as many of the following questions as is comfortable.
 
 
 
Gender?
 
Age?
 
Ethnic Origin?
 
Which model of Mercedes do you own?
 
Did you buy it from new?
 
Why did you buy the Mercedes?
 
What aspects attracted you to the Mercedes brand?
 
Which of these aspects is most important?
 
Which other brands do you prefer? (Non car brands)
 
Where do you shop on a weekly basis?
 
What type and brand of television do you own?
 
Do you have a favourite fashion label?
 
 
 
Thank, you we appreciate your participation.

.

quote:

Gender?

 
Male

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Age?

 
19

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Ethnic Origin?

White, but I like to pretend I'm black

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Which model of Mercedes do you own?

 
2.2L 190D

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Did you buy it from new?

 
No

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Why did you buy the Mercedes?

 
Because of hardcore reliability, sexy looks (ages well), brand image and love of MB

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What aspects attracted you to the Mercedes brand?

 
CLK-GTR, luxury, looks, appeal, reliability, average guy can't afford one, AMG, engineering, interior design, innovation (1st to make car, 1st for ABS, 1st for airbags, etc)

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Which of these aspects is most important?

 
Appeal. I like to like my car, it's not a point A to B thing.

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Which other brands do you prefer? (Non car brands)

 
??? BMW, Toyota, Dodge, Honda, Porsche, Saleen, Volvo, Volkswagen (some), Holden, etc.
 
If you're refering to other classes then I like them all. Except I'm not too fond of the late 90's to like the 2004 E-Class. The headlights look weird and the car looks disproportional compared to the newer E-Class. Also the 70's models, they're too old school.

quote:

Where do you shop on a weekly basis?

 
Gas station for diesel and that's it. No daily or weekly purchases unless I've had a stressful day...then I order out.

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What type and brand of television do you own?

 
Mitsubishi

quote:

Do you have a favorite fashion label?

 
Nautica, Dockers, anything that looks good, isn't a fad and is comfortable

Thanks a lot guys.  We are now into the concept stage so its beginning to get really interesting!  Keep your posts coming thogh as it is always useful.
Cheers